It is that time of year when Valentine’s Day decorations and advertising pop-up everywhere and the old tradition of exchanging hearts begins. The heart, as a symbol, has been used for many other types of advertising. Interestingly many cities have described their cities as having “heart.” Remember, the “I Love NY” slogan? Well, as a matter of fact, at one time in Orange County, the Santa Ana Chamber of Commerce also used a heart to define their city.
In 1999, Costa Mesa changed its city slogan from “The Hub of the Harbor” to “The City of the Arts.” It is home to Segerstrom Center for the Arts, South Coast Repertory theater and South Coast Plaza, one of the nation’s most successful shopping centers. Yet, Costa Mesa was not always known for these attractions. . .