The Kirkwood also boasted a heated pool, color television, and kitchenette. Edward Friedl, an owner of the Kirkwood, said visitors from Vancouver and Michigan would come to escape the cold. In the 1950s you could rent one of their 19 units for about $875 a month—an affordable way to visit the beach and Disneyland. The Kirkwood was the last of the eight motels to be torn down in 1989.
Around 1980, the Bank of Newport took the place of the Jamaica Inn Motor Hotel at the corner of Coast Highway and Avocado Avenue. Banks, restaurants, real estate offices, and other commercial businesses continued to open along Coast Highway. In a sign of how much Corona del Mar has changed, the stretch of Pacific Coast Highway that once boasted seven motels now has none, but does have nine banks.