What does the Hollywood sign have to do with Sherman Library & Gardens? Quite a lot, as it turns out. The Hollywood sign started out as the Hollywoodland sign, an advertising gimmick designed to attract buyers to a new luxury housing subdivision: Hollywoodland. Dubbed “the supreme achievement in community building,” the subdivision land was owned by Moses H. Sherman, namesake of Sherman Library & Gardens. In 1922, Sherman put together the Hollywoodland syndicate (as business partnerships were often called then) which included his business partner and brother-in-law Eli P. Clark, Los Angeles Times publisher Harry Chandler, and developers Tracy Shoults and Sydney H. Woodruff. The Hollywoodland sign cost the syndicate $23,501.32.