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Lecture: ‘The Persuasive Past of Orange County’

May 17 @ 2:00 pm - 3:00 pm

Lecture - ‘The Persuasive Past of Orange County’ | Sherman Library and Gardens

Join Jill Thrasher, Library Director, for a closer look at the Sherman collection of historic brochures, booklets, and pamphlets used to promote the cities of Orange County.

For more than one hundred years, Orange County cities have worked hard to lure new residents to set down roots in Southern California.  Cities created brochures, booklets, pamphlets, and other advertisements that promised rich soil, plentiful water, state-of-the-art roads and rail lines, all set within a perfect climate for both agriculture and leisure.  They also offered affordable housing, beautiful beaches, green parks, good schools, modern libraries, new museums, and many other local attractions. Often, the cities’ publicity materials would highlight the ease of travel to the desert, mountains, or beaches.  Filled with photographs, maps, and artwork to highlight the cities’ greatest qualities, these circulars show Orange County’s transition from farmlands, to oil fields, to major metropolitan areas.  

Many of these advertisements have been lost to time.  Sherman Library is fortunate to have a robust collection of such items in its archives. Since water, transportation, oil, gas, agriculture, population growth, and development are all key themes of Sherman Library’s collection, these printed items are an exceptional resource for understanding the Southern California wonderland.  

This illustrated talk accompanies the current exhibit ‘The Persuasive Past of Orange County’ on display at Sherman.  

Free admission. Please register to reserve your place.